Alexander Cheves 

storytelling • editorial • branded content • creative

m. 706 817 1358 e. alexwcheves@yahoo.com

New York, New York

PROFESSIONAL SUMMARY

Creative content writer and copywriter proficient in researching, writing, editing, and proofreading diverse content. Engaging team-leader with an ear on the pulse of entertainment, wellness, and LGBTQ culture. Experienced health and wellness writer and educator. Confident public speaker who fuels collaboration and produces engaging, authoritative, and high-traffic content. Able to work with minimal input to produce error-free work. Seeking a fast-paced position in a collaborative marketing or editorial team with the opportunity for growth.

EXPERIENCE

The AdvocateContributing Editor

Los Angeles, CA • September 2015 – Current

• Maintained a digital column in the longest-running LGBT magazine in the United States. Frequently generated the highest traffic on site (entrance and analytics data provided upon request).

• Wrote daily content under tight deadlines. Edited and curated outside content and worked alongside a strong team of writers, editors, and graphic artists.

• Awarded multiple radio appearances — most notably Dan Savage's Savage Lovecast twice, in 2018 and 2019.

• Coordinated content with editor and editor-in-chief.

• Proofread, edited, and evaluated all copy to verify content aligned with established guidelines.

Equinox – Membership Advisor 
New York, NY • February 2019 – July 2019

• Generated membership sales through excellent customer service, targeted outreach events, and direct and indirect marketing strategy.

Ceruzzi ConceptsSenior Copywriter, Director of Social Media

Atlanta, GA • June 2016 – March 2019

• Created high-impact messaging for all marketing and web media, contributing to a revenue increase of 20% in 2017.

• Built the brand's social media from the ground up. Increased Twitter followers from 150 to 100,000+ and Instagram followers from 200 to 14,000+ in under six months.

• Created the voice of the brand. Collaborated with Director of Marketing and CEO in development of web, email, blog, social media, UX, and packaging content. Maintained consistency with brand message objectives.

• Customized brand messaging to capture target audience and drive engagement.

• Provided editorial guidance to all departments to deliver pristine content.

• Reviewed and edited final copy for accuracy and oversaw all phases of production.

Here MediaStaff Writer, SEO Contractor

Los Angeles, CA • August 2016 – February2017

• Managed an extensive onpage optimization project spanning all Here Media brands including The AdvocateOut, Plus, and Pride to maximize search rankings and drive traffic.

• Interned on the editorial board for all news outlets and received training and guidance from all department editors.

• Wrote daily news, lifestyle, and wellness pieces and gained valuable insight into the rigor and collaborative atmosphere of a fast-paced newsroom.

GC MagazineSex & Relationships Columnist

Chicago, IL • March 2014 – February 2015

• Assisted in the launch of Chicago’s first all-digital LGBTQ news and entertainment magazine in 2014. Wrote a monthly dating and wellness column which fueled site traffic and led to an internship with Here Media.

Automotive Internet Media, Inc.Content Writer

Chicago, IL • November 2015 – November 2016

• Generated 12% increase in site traffic for various car dealerships in the Chicago area with SEO-focused blogs covering automotive news, industry insights, and model previews.

• Managed offpage SEO objectives for numerous clients, including Lexus of Highland Park and Elmhurst BMW. Collaborated with editors to plan post subjects, publishing schedules, and content deadlines.

• Pitched blog posts to clients and wrote for target audience demographics and preferences.

• Performed research and rigorous fact-checking to maintain a high standard of stylistic integrity.

Savannah Pride Director of Social Media, Volunteer Coordinator

Savannah, GA • February 2013 – November 2015

• Managed social media for the oldest LGBTQ advocacy organization in Georgia. Organized annual community outreach programs and fundraising events. Managed all volunteer teams.

Barnes & NobleBookseller, Café Barista

Savannah, GA • February 2013 – November 2015

• Assisted guests on the book floor and at checkout. Maintained a high standard of customer service in all interactions. Cleaned and stocked café. Restocked shelves and made excellent espresso drinks.

SOFTWARE

Salesforce • WordPress • Drupal • Hootsuite • Social Media (Facebook, Twitter, Instagram) • MIVA • Shopify • MailChimp • Bronto • Microsoft Office Suite • Excel • Adobe Photoshop • Adobe InDesign

SKILLS 

excellent writing, editing, and copy editing skills • reporting • research • proofreading • fact-checking • blogging • branded content • editorial • branded marketing • lifestyle writing • wellness writing • excellent customer service • sales team management • warehouse management • public speaking • video direction •set design • packaging design

EDUCATION

Savannah College of Art and Design (SCAD)

BFA,Writing  •  2014 - Dean’s List

Double minor in creative writing and poetry

Using Format