Alexander Cheves 

storyteller  •  copywriter  •  editor  •  creative

alexwcheves@yahoo.com  •  New York, NY

PROFESSIONAL SUMMARY

Versatile Content Writer and Marketer proficient inresearching, writing, and editing diverse content. Engaging team-leader with anear on the pulse of entertainment, news, and wellness. Proficient educator andpublic speaker who fuels collaboration and consistently produces engaging,authoritative, and high-traffic content. Able to work with minimal input toproduce error-free work. Looking for a fast-paced position with opportunity forgrowth.

EquinoxMembership Advisor
New York, NY • 03/2019 – Current 

• Generated membership sales through targeted outreach events, direct and indirect marketing campaigns, social media, and exceptional customer service.

The Advocate Magazine
Contributing Editor
Los Angeles, CA • 09/2015 – Current 

• Maintained an award-winning digital monthly column in the longest-running LGBT magazine in the world. Consistently generated the highest-trafficked content on the site (entrance and analytics data provided upon request).
• Wrote educational pieces and op-eds covering news and lifestyle content under tight deadlines.
• Awarded multiple radio appearances — most notably Dan Savage's Savage Lovecast twice, in 2018 and 2019.
• Coordinated sex and relationships content and topics with editor and editor-in-chief.
• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.

Ceruzzi ConceptsCopywriter, Director of Social Media
Atlanta, GA • 06/2016 – 03/2019 

• Created high-impact messaging for all marketing media, contributing to increases in revenues of 20% in 2017.
• Built the brand's social media from the ground up. Increased Twitter followers from 150 to 100,000+ and Instagram followers from 200 to 14,000+ in less than six months.
• Recreated the voice of the brand. Collaborated with Director of Marketing in development of web, email, blog, social, and packaging content, maintaining consistency with brand marketing and message strategies.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Provided editorial guidance to other departments, including product development and marketing, to deliver top-quality content.
• Reviewed and edited final copy for accuracy and oversaw all phases of production.

Here MediaSEO Writer
Los Angeles, CA • 08/2016 – 02/2017 

• Completed an expansive onpage optimization projected spanning all Here Media brands (including The Advocate Magazine, Out Magazine, and the newly-launched Pride) to maximize search rankings and drive traffic.
• Interned on the editorial board for all media brands and received training and guidance from all department editors.
• Wrote daily news and lifestyle pieces and gained valuable insight into the rigor and work quality of a fast-paced newsroom.

GC MagazineColumnist
Chicago, IL • 03/2014 – 02/2015 

• Assisted in the launch of Chicago’s first all-digital LGBTQ lifestyle and entertainment magazine. Wrote a popular monthly sex and dating column which fueled site traffic and resulted in an internship with The Advocate Magazine.

Automotive Internet Media Inc.
Blogger
Chicago, IL • 11/2015 – 11/2016 

• Generated 12% revenue increase in page clicks for various car dealerships in the Chicago area with SEO-focused blogs covering automotive news, industry trends and insights, and model previews.
• Managed offpage SEO objectives for many clients, including Lexus of Highland Park and Elmhurst BMW, and met with editors to plan post subjects and publishing schedules.
• Pitched blog post ideas to various clients and wrote for target audience demographics and preferences.
• Performed research and checked all facts to maintain a high standard of journalistic integrity.

Savannah PrideDirector of Social Media
Savannah, GA • 02/2013 – 11/2015 

• Managed all social media accounts for the oldest LGBT advocacy organization in Georgia. Organized community outreach programs and fundraising events throughout the year. Led volunteer teams and assisted talent.  

Software 

WordPress • Drupal • Hootsuite • Social Media (Facebook, Twitter, Instagram) • MIVA • Shopify • MailChimp • Bronto • Microsoft Office • Excel •  Adobe InDesign 

Skills  

excellent writing and editing skills • social media • copyediting • proofreading • research •  fact-checking • excellent customer service • team management • direct and indirect marketing • SEO • UX design • public speaking • video direction • set design • painting and illustration skills • warehouse management • package design  

Education 

Savannah College of Art and Design 

BFA, Writing  •  2014 - Dean’s List  

Minor in creative writing 

Using Format