Since its founding in Manhattan in 1992, Nasty Pig has tirelessly promoted the idea that gay male sexuality is beautiful — a powerful (and, at times, controversial) message to a generation of men ravaged by AIDS. As the brand has evolved and expanded to become a globally recognized name, it has become the go-to outfitter for a new generation of radically sex-positive men all over the world.
I recently teamed up with Nasty Pig's founder and CEO to create new product descriptions and email newsletter copy. I am excited to see what we create together. Below are some early examples of my work.