Infiniti of Orland Park was a regular client at Automotive Internet Media. Although the luxury dealership no longer maintains its company blog, I have included samples of my work below.
Infiniti Releases Awesome 3D Ads on YouTube
Auto advertising is taken to an impressive new level with the release of Infinit's new promo videos on YouTube. Kicking off 2015 Pebble Beach Automotive Week, Infiniti exhibits its latest concept via two videos that incorporate CGI and filmed footage, one that simulates the experience of driving the new Q60 concept car, and the other that shows the conceptualization and construction of the QX30.
The first, titled "The Dream Road," offers a POV perspective of driving the Q60 down Italy's Stelvio Pass, Norway's Atlantic Ocean Road, and other famous roadways. Watch it here. The video attempts to give viewers a feel for what it would be like driving the concept car.
The second, "FromPencil to Metal," shows the construction of the QX30 from its first basic sketches — two lines that do not touch — through its 3D rendering and into its final form. The interior design and color components spread out fluidly from the steering wheel like oil, painting the surfaces of the chocolate and almond-colored leather seats. Moving from the exterior to the interior of the car as if the viewer is inside a glass bubble, the video creates a unique 3D experience with a voice-over narration from Infiniti Executive Design Director Alfonso Albaisa about the design process.
The videos were directed by Steve Mapp via production company Tool ofNorth America, which has done video ads for big names like the automotive brand Holden Australia (check out their video "Cars Vs. Drones"here) and Converse, among others.
Infiniti is clearly looking for innovative ways to advertise, since it is the first auto brand to utilize YouTube as an advertising platform since Google launched its 360-degree ads inJuly. The new 360 ads allow viewers to scroll their mouse up, down, left or right to adjust the view, creating a sense of being in the frame. The new ad format is also compatible with Google's Cardboard VR headset.
Check out the sleek new videos and keep checking here for exciting updates from Infiniti. Your friends at Infiniti of Orland Park are always here to keep you in the loop.
The Infiniti QX80 Is On A Winning Streak
For the third year in a row, the Infiniti QX80 won the Auto Pacific Vehicle Satisfaction Award for Large SUV. According to Auto Pacific's website, the Vehicle Satisfaction Awards, or VSAs, are "different from other automotive awards that concentrate on reliability or quality to the exclusion of how satisfied owners are with their vehicle. Auto Pacific VSAs are the industry benchmark for objectively measuring how satisfied an owner is with their new vehicle."
The owners have spoken. "We're honored to be recognized for the third year by AutoPacific for the QX80," said RandyParker, vice president of Infiniti Americas. "This award is particularly important to us as it is solely based on owner input for satisfaction, which is a direct result of Infiniti's passion in creating the most luxurious and reliable offerings for our owners."
According to Torque News, over 66,000 vehicle owners were surveyed for the 2015 model year. The 2015 QX80's site lists its new premium features: welcome lighting under the stainless steel sidesteps, the darkened chrome exterior trim, and a dark chrome finish on its 22-inch wheels.
The luxurious interior should not be overlooked, with truffle-brown leather seats and contrasting silver stitching with matte-finish, ash wood interior accents. The 5.6-liter V8 engine has 400 horsepower and has a tow rating of up to 8,500 pounds. The spacious cab can carry up to eight passengers.
As a younger brand, Infiniti has had to compete with older, more established brands. As a luxury model, the QX80 won the competition against Audi, BMW, and Mercedes-Benz, just to name a few — competitors with years of loyal drivers and countless awards of their own to back them up.
The QX80 also raked in a 2015 award from the annual U.S. Automotive Performance, Execution and Layout (APEAL) Study, which asks SUV owners to list 77 different features about their vehicle that they consider perks and value points. These features are then combined into an APEAL Index, which scores vehicles in points out of 1000. This year, the QX80 scored 877 out of 1000, giving it the much sought-after crown.
Want to rate the QX80 yourself? Stop in and visit your friends at Infiniti of Orland Park to test drive this trophy car and see why the QX80 is a winner.
Ryan Doyle Freeruns the Infiniti Red Bull Racing Factory
If you haven't seen the new video of freerunner Ryan Doyle sneaking in to an Infiniti auto factory and turning it into his acrobatic playground, you need to.
The video shows Doyle — the Liverpool-born freerunner, actor, martial artist, and two-time winner of Red Bull's Art of Motion competition — leaping from the roof of the Infiniti Red Bull Racing F1 factory in Milton Keynes, U.K., onto a container being hauled into the building.
Once inside, he freeruns over factory equipment, through electric doors, over stacks of tires, and effortlessly back out into the night. The Red Bull-sponsored athlete’s incredible skill is an art form derived from the Korean martial art of Kuk-Sool-Won, altered with his own personal spin and dance-like techniques to create a truly unique sport that has gained international notice — along with a host of new freerunners — with films like 2011's Freerunner (whichDoyle starred in) and 2006's James Bond film Casino Royale.
Doyle won his first Gold Medal in 2002, after which he was a supporting artist for many years in the British television series Hollyoaks. Doyle was an integral creator and cast member of MTV's 2010 miniseries Ultimate Parkour Challenge. "Parkour" is considered a similar technique to freerunning — some even consider the terms synonymous. The series premiered on October 22, 2009 and featured six of the top parkour and freerunning athletes from around the world.
Doyle has appeared on Nat Geo’s Fight Science and The Late Night Show with Jimmy Fallon. And according to his website, he has doubled for Ellen Degeneres and won “Best International Series” at the YouTube Streamy Awards in 2013 with the online series “Travel Story." His latest project is a low-budget science fiction film called DXM directed by Andrew Goth, set for release in 2016.
The video, issued by Infiniti, sets the tone for Infinit's 2015-2016 campaign year, which will see the release of the highly-anticipated 2016 Infiniti QX50. It’s an overture of rule-bending boldness and strength, and a certain cockiness that can only be delivered by Red Bull's premier freerunning champion.