Fort Troff makes clothes for queer men to feel sexy in. The brand is widely known for its adult toys and fetish gear, but it also excels in menswear and apparel. With an international customer base, the brand's punk, underground aesthetic is recognized from L.A. to Berlin.
My roles at Fort Troff — from Director of Social Media to C.D. — tasked me to oversee countless products from ideation to promotion. I assisted with product design; wrote product descriptions, packaging copy and inserts, and e-blast copy for dozens of seasonal underwear collections; and updated product page layout. I also wrote letters from the CEO (example below) and other newsletter content.
As Creative Director, I streamlined copy production so that products were ready for release as soon as shipments arrived.
Fort Troff is an explicit, adult site. My work is available upon request.