Fort Troff is a popular gay fetish retailer with a global presence. Based in Atlanta, Georgia, Fort Troff ships high-quality fetish clothing, sex toys, and equipment all over the world and boasts a particularly strong market in Europe. 

The brand is known for its edgy, punk aesthetic. When I was hired, Fort Troff's website needed work; all product copy needed to be rewritten, and its brand voice needed refocusing. The company had plans to expand into wholesale and needed package design copy, email marketing copy, and much more. 

Its original voice was inspired by gay fetish porn magazines of the 80's and early 90's, magazines like Drummer, Honcho, and Mandate. Reflecting that, its voice felt dated and comically aggressive. We collectively decided to tone it down. 

I took over the task of rewriting the homepage and all product pages. This task quickly expanded into a complete site redesign. In time, I was asked to write and edit all promotional emails and content. I became Director of Social Media when I rebuild the brand's presence on Facebook, Twitter, and Instagram from the ground up. I also launched the brand's blogs on WordPress and Tumblr. 

When I handed over the reins of social media to a new manager, I had increased Twitter followers from 150 to over 100,000 and Instagram followers from 600 to over 15,000 in less than six months. I continued to work daily with the Director of Marketing and product development team and edited copy through all stages of production. 

I took on the role of team leader at trade shows and began directing the brand's promotional videos for YouTube. I worked alongside a talented team of cameramen, video editors, salesmen, and designers, and am proud of the work we accomplished. 

Most of my work for Fort Troff is NSFW. If you would like to see samples, please contact me. The site features explicit pornographic content. 

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