Although Fort Troff is loved far and wide for its edgy menswear, the brand is principally a men's fetish retailer with an international customer base. The distinct style of the brand — based in Atlanta, Georgia — is recognized from L.A. to Berlin for unmatched quality and a punk, grungy aesthetic.
My roles at Fort Troff — from Director of Social Media to Creative Director — required overseeing countless intimate and novelty adult products from ideation to release. This included planning, writing, and editing packaging copy, instructional inserts, product descriptions, newsletter content, and social media posts. I recreated the voice of the brand, optimized site navigation, and assisted in a complete site redesign that generated record sales among target demographics.
My work required daily communication directly with the CEO and Director of Marketing, and my responsibilities included script-writing and co-directing all promotional videos and instructing the customer service teams on social media best practices. Above all else, my work with Fort Troff has given me an intimate and thorough knowledge of the pleasure products industry and marketing skills that can be leveraged in service of any number of products and services.
Most of my work for the brand is NSFW and available upon request.