CompleteBody Fitness operates several gyms in Manhattan, each with its unique style and clientele. In addition to brand consulting and customer service work, I wrote and edited content for mailers, social media, and member newsletters for COMPLETE, the company's luxury flagship at Union Square. I also wrote numerous phone scripts and email templates for the membership sales team, some of which are presented below. 

Corporate Partnership Member Inquiry - First Time Reaching Out (PHONE) 

Recipient: Members with Company Email Address 


Subject Line (if sent as EMAIL): Heyy 


Hi {MEMBER NAME}, 

This is {YOUR NAME} at COMPLETE Health Club and Spa. First, I want to say thank you for being a member. PERSONALIZE — "I see you've been attending CLASS NAME regularly. How is the class going? Is there anything I can do to improve your experience?" 

Second, I have a favor to ask. (Last one, promise.) I wanted to know if you'd be interested in being a Club Ambassador for us. We want to set up a corporate partnership with your employer, {EMPLOYER NAME}. 

Corporate accounts require a minimum of five employees from the same company to join. Once that happens and the corporate partnership is active, all employees benefit from a greatly reduced membership rate. There are also many other benefits which I'm happy to talk to you about.  

IF YOU LEAVE A PHONE MESSAGE, CLOSE WITH THE BELOW SCRIPT. 

I'm sorry I couldn't get ahold of you this time. I will follow up in two days. If you have any questions, please call me! Simply call the club at XXX-XXXX and ask for {YOUR NAME}. Better yet, drop by my office next time you're in the club. 

Have a great day and be well! 

Old Lead - First Time Reengage (PHONE) 

Recipient: Old Leads


Hi {NAME}, 

This is {YOUR NAME} at COMPLETE Health Club and Spa. My records show that you inquired at our club in the past, but I see no one has followed up with you in some time. I sincerely apologize for our lack of communication and would love to send you a complimentary 3-day pass as my way of saying sorry. 

What are you currently doing for fitness? 

REMEMBER: FOLLOW EACH ANSWER WITH A QUESTION. THE GOAL IS TO GET THEM IN THE CLUB! 

Let me know when I can schedule your tour. I have openings today and tomorrow. Which day is better for you? 

Former CLAY Members - First Time Reengage (EMAIL) 

Recipient: Former Clay Members


Subject Line: You're Invited: 3-Day Pass 


Hi {NAME}, 

This is {YOUR NAME} at COMPLETE Health Club & Spa. Some months ago, we took over the space of the former Clay. I know the sudden closing of Clay was rough for its members. There were months when the space's future as a gym was unlikely, but I'm happy to say it's now the luxury flagship of CompleteBody Fitness. 

COMPLETE by CompleteBody is more than a gym — we are a members-only health club focused on personal training and holistic wellness. We believe standard "gym culture" can be toxic and often leads to injury and frustration. We offer something different: a zen-like space where you can work out, rest, recover, and work. 

What are you currently doing for fitness? What areas of fitness are you interested in? 

I want to offer you a complimentary 3-day pass so you can experience what we're about. There's no commitment, no strings attached. You don't have to join. I simply want to make sure you have a great time with us, so you can tell others! Unlike our competitors, we are not a corporate giant. We are a local, privately-owned club that depends on word-of-mouth, so every great experience matters. 

When can I arrange your visit? I have openings today and tomorrow. Which day is better for you? 


Yours in good health, 

{YOUR NAME}

Old Lead First-Time Reengage (TEXT) 
Recipient: Old Lead 


Hi {NAME}, this is {YOUR NAME] at COMPLETE Health Club & Spa. I see you inquired at our club some time ago, but no one has followed up with you recently. I sincerely apologize for the lack of communication and I'm sending you an email with a complimentary 3-day pass as my way of saying sorry. What are you doing for fitness? 

IPT (Independent Personal Training) Client — First Contact 
Recipient: New IPT Client 


Subject Line: Welcome to the Club! 


Hi {NAME}, 

This is {YOUR NAME] at COMPLETE Health Club & Spa. Welcome you to the club! We love our independent personal training clients. PERSONALIZE: "{TRAINER's NAME} is great and we've some great transformations with his clients." 

Let me know if there's anything I can do to improve your experience here. I will be your point person going forward. 

As a friendly reminder, independent personal training clients are offered a greatly reduced membership rate if you choose to join. Membership would give you access to all amenities and classes, and access to all locations. 

It would be my honor to make you a member, but there's no pressure. I want you to have a great time here and am thankful you've chosen our club to train at. 

If you know anyone who should try us out, send me their email! I'll gladly send them a complimentary 3-day pass as a gift from you. 

I'll check in regularly, but always feel free to drop by my office when you're in the club. Happy training! 


Yours in good health, 

{YOUR NAME}

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