Breedwell was born on dark dance floors and in sweaty backrooms — chapels of gay sexual liberation. Although the brand has expanded into men's athletic apparel, it began with its top-selling, glow-in-the-dark harnesses, which fall somewhere between club attire and fetish gear. My work for Breedwell began with writing production descriptions and email newsletter content for its harnesses and jockstraps. Below are some examples of my work. 

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