Breedwell is a New York City-based menswear brand that celebrates nightlife, specializing in glow-in-the-dark apparel and circuit gear. As copywriter and branding consultant, I refocused its messaging and wrote all product descriptions and email copy. Unfortunately, most of my original copy was heavily edited by the business owners and the current website does not reflect the quality of my work. See more at Breedwell.com, but please understand the site is NSFW.
Below are some examples of my work.