Breedwell Gear is a New York City-based, queer-owned fetish brand specializing in LED glow apparel. As copywriter and branding consultant, I wrote and edited site, product, and email copy for accuracy and to reinvigorate site content while keeping true to the brand's signature flair. 

Breedwell celebrates the after-hours and underground — a controversial direction in a time when gentrification is seeing the shuttering and destruction of queer erotic space. See more at, but please understand the site is NSFW. 

Below are some examples of my work. 

Using Format