Breedwell is a New York City-based, gay-owned company that designs and produces luxury menswear, harnesses, and underwear for gay men. As copywriter and creative consultant, I write and edit their product copy and email marketing copy. While the Breedwell site does not feature explicit sexual content, it does have explicit language and suggestive imagery. That said, I am happy to link you to the site. Below is a small sample of my work. 

PRODUCT ONE

NAME: Breedwell Classic Logo Tank


STORE COPY: 

An edgy revamp of your dad’s undershirt. Our classic logo tank features a slim fit that we call “slut cut,” which shows more skin. The cotton blend is micro-ribbed, breathable, and extremely soft. Breedwell Classic Logo Tank shows off your pecs or arms and looks great paired with any of our glow gear. Our logo is front and center and motto “Dirty By Choice” is printed across the back. Available in blue, red, and black.


EMAIL SUBECT LINES: 

Your Dad’s Ribbed Tank Is Cool Again

The Dad Tank, Revamped

Your New Circuit Tank

New Gear: Breedwell Logo Tanks


EMAIL BODY: 

Breedwell Classic Logo Tank is the newest addition to our athletic, slutty gear line for men. Like your dad’s old-school ribbed undershirt — revamped for a new generation of daddy lovers. Dropped “slut cut” sides show off your pecs. Perfect for the gym or the circuit party.


PRODUCT TWO

NAME: Breedwell Sport Tank 


STORE COPY: 

Get sweaty, boys. Our breathable Breedwell Sport Tank keeps you cool when you’re playing rough. Our vented, heavyweight mesh is 100% polyester with the durability of premium athletic gear. The deep side cuts show more skin than your standard cutoff, with twin side stripes and a solid, racer-cut back to complete the look. Our logo is splashed across the butt so everyone knows what team you’re on. Available in blue, red, and white.

PRODUCT THREE

NAME: LEATHERHEAD Glow Hat


STORE COPY:

How’s your head game? We revamped our smash-hit circuit hats with new, sexy leatherette construction. Breedwell LEATHERHEAD hats are thick and sturdy with improved fit. Premium vegan leather is supple and sturdy with built-in LED lights in the brim. Perfect for the dance floor or the dungeon.

Available in Blue, Red, Yellow, Green and — for the first time — Rainbow. Our LED light is rechargeable with micro USB (included). The LED lights have three modes: Solid, Slow Strobe, and Fast Strobe. Note: Rainbow hats only feature Fast Strobe. Pair with our Glow jock and harness for a complete look.

SIZING: One size fits all. Metal tension buckle closure ensures the perfect fit. Adjustable leatherette pull tab. NOTE: Leatherette hats are tighter than our cloth hats. 

SPECS: Includes 1 USB charge cord. Full charge takes approx. 2 hours. Charge lasts up to 4-5 hours on Solid mode and up to 10 hours on Strobe mode. 

CARE: The lifespan of your LED light depends on use and maintenance. Avoid getting your hat wet. DO NOT machine wash or dry. DO NOT submerge. To clean, wipe with mild household cleaner and towel dry.


EMAIL SUBJECT LINE: 

How’s your head game?


PRODUCT FOUR 

NAME: STUD Jock


STORE COPY:

Remember Rough Rider Studded condoms? They were a staple of 90's sex clubs. That’s the inspiration behind our new gear line. Breedwell STUD Jocks are built to get attention at all hours of the day and night.

These jocks are covered in glossy hexagonal metal studs. With a sleek circuit vibe, these punk embellishments deliver a bullish, give-no-fucks sexiness. They flash and reflect light at night, and glitter and gleam in the daylight. 

Available in four colors: Silver, Blue, Red, and Black.

CARE: Hand wash or machine wash on gentle cycle. Hang dry.

NOTE: These jocks run tighter than our standard jocks. If our standard jock is tight on you, order a size up. 

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